Skincare has changed so much since the days of scrubbing your face with a facial scrub made of apricot pits (remember that?!!). You KNOW I’m skincare obsessed and I love diving into all the research. Science has produced real data and potent products that will be absorbed by the skin and over time will affect real improvements in our aging skin. I want to talk about 3 important skin serums for women over 40, why they are important, how to choose quality serums and how to work them into your skincare routine.

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Vitamin C

Vitamin C is an antioxidant – it combats free radicals. Free radicals damage your skin and can come from loads of everyday things like UVA exposure (the sun), tobacco smoke, pollution in the air, just to name a few. Free radicals damage the collagen production and the elastin in your skin. As you age, your body will produce less and less natural antioxidants, allowing the free radicals to do their damage faster than the antioxidants can keep up with- so it’s important to supplement with diet and topical solutions. Vitamin C is a precursor to collagen production and can reverse sun damage! There are proven studies to show that Vitamin C can calm irritation and soothe the skin, brighten, and smooth fine lines and wrinkles. So yeah- definitely one of the 3 important skin serums for women over 40 that you need in your arsenal.

3 important skin serums for women over 40

Hyaluronic Acid Serum

Hyaluronic Acid is a humectant. It acts to pull water to the top layer of the skin which hydrates the top layer of the skin. This allows the top layer to hold in water and “plump” temporarily. Obviously, for aging skin, anything that will help it to appear more moisturized, smooth and “plumped” is something to be desired! Hyaluronic acid is non-irritating and gentle, so it’s really a no brainer as another one of the 3 important skin serums for women over 40. I wrote more in-depth about hyaluronic acid here.

3 important skin serums for women over 40

Retinol Serum

If you are NOT already using prescription Retin-A on your face, neck, chest and the backs of your hands, then you will want to add a retinol serum to your skincare routine. I wrote here about how I get my prescription strength Retin A online. Retinol is a milder form of Retin A that the body must convert to get the same potency as pure Retin A. So, in a nutshell- it still works……it just works slower. Even though I use Retin A on my face, I use a retinol serum on my neck and chest as these tend to be more sensitive to the strength of Retin A. Since Retinoids are the only topical ingredient proven in countless studies, to quite literally REVERSE the signs of aging,… you’re going to want to add this guy to your skincare line up.

Quality Serums

It is extremely important to choose quality serums that are formulated correctly so that they have the very best chance of actually penetrating into the skin where they can perform the benefits that you are looking for. Many MANY over the counter serums will not get past the skin barrier and are a complete waste of your money. I recently switched to “Go Pure” for this very reason.

Pro tip: Your Vit. C serum should never be orange. If it’s orange, oxidization has occurred and it’s fairly useless.

3 important skin serums for women over 40.
Photo cred: Go Pure

There are a host of things from oxidization to formulations with added, helpful ingredients that can help or hurt the efficacy and potency of a serum. After doing loads of research on this, I have switched from the Timeless brand to the Go Pure brand serums. Go Pure gave me their trio of potent serums to try. As I began using them, I also dove into a ton of research about these serums and I am sticking with Go Pure. Their formulations are stable and have the added ingredients that will actually help the serums to get deeper into my skin where I need them to do their magic. They offer a 100% money back guarantee and their serums are extremely reasonably priced!

Each of the serums is lovely and lightweight. The Vit C serum produces a brightening effect and the hyaluronic acid provides a lovely, moisturized “plumping” right away. They aren’t sticky and they all absorb into the skin immediately. In a word- they do what they are supposed to at a price point that fits my budget. At under $40 for ALL THREE serums (a several month supply), I’m a huge fan. You can buy them here—–> SHOP THEM HERE 

Go Pure is giving my readers 10% off if you use the code FRESHAIRANDFALSELASHES10 when you check out. This code will work indefinitely.

3 important skin serums for women over 40. Get great skin again!

I highly recommend these serums for their quality as well as their price. I’m sure you will be hearing more about this brand on my site. šŸ™‚

How to add serums to your skincare routine.


On a clean face, apply a few drop of Vitamin C serum to entire face, neck and chest.

Follow by applying a few drops of hyaluronic acid to entire face, neck and chest.

Apply eye cream

NeoStrata Skin Active Intensive Eye Therapy is amazing!

Apply Moisturizer to “seal” ingredients and keep them from evaporating off of the skin before they are absorbed.

Apply sunscreen


Cleanse your face

Apply Retin- A or Retinol Serum to entire face, neck and chest

Apply Eye Cream

Apply several drops of Hyaluronic Acid Serum to face, neck and chest.

Follow with night time moisturizer to face, neck and chest.

3 important serums for women over 40, that when added to your skincare routine will show beautiful benefits for your skin. A few are immediate but like all things skincare, most will develop with continued use so add these babies right away.

Order all three serums HERE and use code FRESHAIRANDFALSELASHES10 for 10% off the already low price.

Thanks so much for sharing this post!

3 important skin serums for women over 40. Get great skin again!

You may enjoy this post all about eye creams.

Or this post all about Retin A and how to get it online.

Until next time! Thank you so much lovelies, for reading and sharing my content!